Lulu Lemon is a brand that uses little to no advertising, relying mostly on word-of-mouth. This campaign attempts to express their brand personality by capturing the attitude and lifestyle of their target market. Body Copy - And how could they? Lotus, Crane, Downward Dog. Low Lunge and Standing Split. Hour after hour, week after week. Poor pretzel never stood a chance. For those who stretch themselves to the limit, we’ll help you find the perfect fit.

Lulu Lemon is a brand that uses little to no advertising, relying mostly on word-of-mouth. This campaign attempts to express their brand personality by capturing the attitude and lifestyle of their target market. Body Copy - Through the honks and hollers, you find peace and quiet. With an active decision to keep those Chakras unblocked, you find tranquility amidst the turmoil. For those who work to keep their auras pink, we’ll help you find the perfect fit.

Lulu Lemon is a brand that uses little to no advertising, relying mostly on word-of-mouth. This campaign attempts to express their brand personality by capturing the attitude and lifestyle of their target market. Body Copy - To those who realize the only way to improve is to hit a wall and keep going. That know success is born from failure. ‘Hold the phone, lungs, I’m in control here.’ For the ones who demand more from life, we’ll help you find the perfect fit.

In 2013, Team Detroit was tasked with rebranding Quick Lane Tire & Auto centers. This print ad conveys the skill, accessibility, and extensive training of the Quick Lane technician.

Gerber is a tiny brand with an even tinier product. How do you let consumers know how big of an impact a Mini-Tool can really make? With an explosive TV spot... duh.

When selling luxury products (like, say, a private plane in the Caribbean) emotion is the name of the game. This TV spot sets aside humor and wit for a more sensory and emotional appeal.

A simple execution for a simple message - this billboard lets viewers know what GoGo offers, quickly. Sure beats an in-flight movie.

Why use a billboard when a fountain will do the trick? This outdoor advertising idea revolves around decorative fountains in areas with high foot-traffic. Water colored with non-toxic dye and a giant Mio bottle are sure to grab some attention. Kids, please don't drink form the fountains...