I'm Logan Boyd, a Michigan State University graduate with a degree in advertising copywriting. I develop creative strategy and write copy for print, TV, radio, and digital campaigns. Working closely with creative directors, account planners, and strategists at Team Detroit Dearborn, I've developed a broad range of skills in multiple disciplines of advertising.  My experience in digital and social media includes servicing Ford Motor Company's various social media accounts, creating content and release schedules, research and analysis of current social media trends, monitoring, interpreting, and reporting digital content performance analytics to clients,  and more. In addition to my work as a social publisher and digital community manager for various Ford and Ford Credit properties, I've developed and edited both short and long copy for traditional media and been a part of the re-branding process of Ford's Quick Lane Tire & Auto.

 

Additionally, I have freelance writing experience with articles and advertorials for clients such as Dunham's Sports "Get in the Game" magazine through Farago & Associates publishing group. I'm a writer who functions well both alone and as part of a team, with a knack for idea generation, creative problem solving, and beating deadlines. Persuasive writing and long-copy ads are my specialty. I enjoy the challenge of finding real, human connections between advertisers and their customers to create lasting brand-consumer relationships.